Golden West x Better Together

A Story In Every Pair

When country music star Lainey Wilson set out to launch her own western boot line, she didn’t want a fashion statement, she wanted a movement. One rooted in grit and grounded storytelling. We partnered with Golden West Boots from the ground up to shape the brand's visual identity and launch narrative across film, photo, and social.

We kicked things off at La Florida Farms, filming with three real female riders who embody the Golden West lifestyle every day. These early visuals set the tone: authenticity, strength, and everyday soul.

  • Documentary-style interviews & cinematic b-roll

  • Wide-open Florida pastures, sun-faded corrals, real horsewomen

  • Established the brand’s everyday credibility before Lainey even stepped in frame

Next, we brought Lainey into the story. Shot on location in Tennessee, we blended personal storytelling with stylized hero moments that highlighted both the boots and the woman behind them.

  • Shot list balanced intimacy and impact

  • Styled wardrobe matched each boot SKU

  • Delivered film and stills for launch, press, and paid